ESSP Membership Acquisition Engine
A multi-channel, identity-resolved, performance-guaranteed campaign system to drive Silver, Gold, and Realtor memberships for Your Energy Pros.
The simplest path to predictable membership growth.
You have a strong product and three well-defined membership tiers. What's missing is a system that brings qualified buyers to the door consistently — and proves its own ROI in real time.
This proposal outlines exactly that system: four paid media channels working in concert, an identity resolution layer that captures contacts your competitors lose to anonymous traffic, full attribution inside GoHighLevel, and a performance guarantee that puts our channel fees on the line if we don't double your ad spend in tracked membership revenue.
Three principles, no theatrics.
Diversified Channel Mix
No single platform carries the whole load. Meta drives demographic reach, Google captures intent, Simplifi delivers premium CTV impressions, and AdRoll keeps warm prospects engaged. If one channel softens, the others absorb.
Identity Over Anonymity
Standard programmatic loses 95%+ of visitors as anonymous sessions. Our Website ID and Search ID layers resolve those visitors into named contacts you can call, email, and remarket — turning one ad dollar into multiple touchpoints.
GHL-Native Attribution
Every membership conversion is tracked end-to-end inside GoHighLevel. Source, campaign, channel, contact path. That transparency is what makes the 2x guarantee possible — there's nowhere for performance to hide.
Where the dollars actually go.
The channel allocation below is calibrated to ESSP's audience profile — homeowners, prospective members, and realtors in your service footprint. Allocations may shift between channels month-to-month based on performance, with no advance notice required, so we can lean into what's working without administrative friction.
| Channel | Role | Ad Budget | Channel Fee |
|---|---|---|---|
| Meta Ads | Facebook & Instagram. Demographic, interest, and lookalike targeting. Highest creative-testing velocity. | $800 | $400 |
| Simplifi | CTV & programmatic display. Premium streaming inventory, household-level targeting. | $500 | $400 |
| Google Ads | Search & YouTube. Captures bottom-of-funnel intent for ESSP, energy savings, realtor partner programs. | $400 | $400 |
| AdRoll | Cross-platform retargeting. Keeps warm visitors and resolved contacts engaged across the open web. | $300 | $400 |
| Monthly Total | $2,000 | $1,600 | |
Channel fee includes creative production, platform setup, ongoing optimization, audience management, and full reporting inside GoHighLevel. No separate creative or build fees.
Stop paying for ghosts.
The single biggest leverage point in this proposal. Identity Resolution converts anonymous traffic into named, contactable records — the exact people most likely to convert into ESSP members.
Website ID
Resolves anonymous visitors to your site into first name, last name, email, and postal address. Resolved contacts feed directly into GoHighLevel for nurture, retargeting, and direct outreach.
- $250 one-time setup
- $99/month campaign fee
- $0.60 per resolved contact — billed on actuals
- Or $300 prepaid for 500 resolutions ($0.60 effective)
Search ID
Identifies in-market prospects searching for ESSP-relevant terms before they ever land on your site. Premium intent data — these are people actively looking.
- $99/month campaign fee
- $0.90 per resolved search visitor — billed on actuals
- Recommended spend: $70/week
- Expected output: ~10 qualified leads per day
If we don't double your ad spend in tracked memberships, your channel fees are refunded.
Every Silver, Gold, and Realtor membership is tracked source-to-sale inside GoHighLevel. If the total tracked revenue from campaign-attributed memberships does not equal at least 2x the paid media spend over the engagement period, we refund the $400-per-channel monthly fees. Hard costs (paid media and identity resolution) are non-refundable, as those dollars went directly to the platforms.
This is the cleanest version of skin-in-the-game we know how to offer. Performance is observable in your own GHL dashboard — there's no debate, no interpretation, no vendor scoreboard. Either we hit it, or you keep your fees.
The full picture, all in one place.
Below is the complete monthly investment with all hard costs and service fees disclosed. Hard costs (paid media and identity resolution resolutions) are pass-through — you pay what the platforms charge, with no markup.
Monthly Recurring
| Line Item | Type | Amount |
|---|---|---|
| Paid Media — Meta, Simplifi, Google, AdRoll | Hard cost (pass-through) | $2,000 |
| Channel Management — 4 channels × $400 | GO Agency fee | $1,600 |
| Website ID Campaign | GO Agency fee | $99 |
| Website ID Resolutions | Hard cost · $0.60 each, billed on actuals | ~$300 |
| Search ID Campaign | GO Agency fee | $99 |
| Search ID Resolutions ($70/wk recommended) | Hard cost · $0.90 each, billed on actuals | ~$300 |
| Estimated Monthly Total | ~$4,398 | |
One-Time Setup
| Line Item | Amount |
|---|---|
| Website ID Setup | $250 |
| Channel setup, creative production, GHL integration | Waived |
| One-Time Total | $250 |
Identity resolution variable costs scale with traffic volume. Estimates above reflect typical first-90-day performance for a campaign at this budget level. Actuals are reported transparently each month.
Clean, professional, no surprises.
What launch looks like.
- Day 0 — Acceptance. Written approval of this proposal. First payment processes (setup + month one).
- Days 1–3 — Discovery. Strategy session with Steve, Jonathan, Tisa, and Bill. Audience definition, offer alignment, creative direction for each membership tier.
- Days 4–7 — Build. Channels stand up across Meta, Simplifi, Google, and AdRoll. Identity Resolution pixels installed. GoHighLevel attribution wired end-to-end.
- Day 8 — Launch. All four channels go live. Identity Resolution begins capturing visitors.
- Days 8–90 — Optimization. Daily monitoring, weekly insights, monthly performance reviews. Budget reallocation as data dictates.
- Day 90 — Accountability checkpoint. Tracked membership revenue measured against the 2x guarantee. Renewal, scale, or refund — your call, your data.
A real acquisition engine — not another ad agency.
You don't need more impressions. You need members. This proposal is structured to deliver them, prove it in your own dashboard, and put our fees behind the result. When you're ready, I'll be ready.